dollars in revenues via app stores and in-app advertising.Īs such, businesses have adopted mobile app marketing strategies to keep up with the trend and take their own share of the market. It’s also forecasted that by 2020, mobile apps will generate approximately 188.9 billion U.S. Revenue from mobile apps also increased by 40% from 2015 to 2016. Statista projects that by 2021, there will be a total of approximately 352.9 billion app downloads. In fact, the number of app store downloads increased by 15% from 2015 to 2016. Users download an average of 8.8 apps per month, and the numbers keep increasing. Just open any app store, and you’ll see how there are mobile apps for almost anything you can imagine-from productivity and utilization apps to games. The average smartphone user spends at least 2.3 hours a day on their smartphones, and 80 to 90 percent of this time is spent using mobile apps.
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